furnpedia
Know what you’re recommending.
Explore product images, recorded features and supplier context. Compare the details that matter to the brief and identify what still needs to be confirmed.
Explore Furnpedia →About Urban ChoicesBetter information.
Better information.
More considered choices.
We’re building Urban Choices to help furniture sales professionals connect what they know about a product with what a client needs.
Our purpose is to bring product knowledge and practical tools into one place, supporting the work from the first question to a clear, considered presentation.
How the platform fits together ↓Urban Choices brings
the information and the work together.
Furnpedia helps you understand the possibilities. otto* helps you develop them into client work.
otto
Make your selection client-ready.
Bring products into a project shortlist, add quantities and specification notes, and prepare proposals and catalogues. Keep feedback and revisions with the work.
Explore otto* →From knowledge to a recommendationSupport for the process.
Support for the process.
Space for your judgement.
The platform supports your work. You bring the client understanding, ask the right questions and make the recommendation.
- 1
Start with the client
Shape a brief around their space, requirements and priorities.
- 2
Build a considered selection
Explore in Furnpedia, then develop the shortlist in otto*.
- 3
Keep developing the conversation
Present the selection, record the response and refine the next version.
Built with the people
who will use it.
We’re preparing the first pilot for furniture sales professionals. It is an opportunity to test the resources against real working needs and help shape the tools as they develop.
The public website introduces the platform. Product resources and working tools will sit within subscription access, with packages and pricing confirmed before enrolment.
Explore Subscription →Tell us about
the way you work.
Help shape the next stage of Urban Choices.